You have no idea how much real VOLUME it takes behind the scenes.
2 October was the first time I published the event link - so approx. 3 weeks.
In that 3 weeks, i've:
✅ Created 32 social media posts (mainly video/image)
✅ Shared them 157x’s across social media platforms.
✅ Sent 2 emails to past attendees / email list.
That's resulted in approx. the following views:
#️⃣ 30k on LinkedIn
#️⃣ 50k on TikTok
#️⃣ 10k on Insta
#️⃣ 48k on FB
#️⃣ 9k on YT
Resulting in 1365 page views and 161 registrations.
Page view to registration conversion rate sits at approx. 11.8% which is solid.
However, from SM views to ticket page, the conversion rate is 0.93%
Registrations from there means a conversion rate of 0.11%
But, it's in fact way lower than that.
This does not take into account:
📍 Posting on the new platform NOSTR.
📍 Sharing to stories, or Facebook groups.
📍 Sharing to private messenger communities.
📍 Duplicating some on the official BEC pages.
📍 Other people that will have (hopefully) shared.
📍 All the private messages (and follow ups) i've sent.
📍 All the conversations i've had with people I see out & about.
It includes creating graphics, recording videos, editing them, writing descriptions & uploading them across platforms.
I pretty much respond to every comment I receive on every platform.
And then of course there are the meetings, calls and preparation to put the whole thing together.
If this is what it takes to get people to a FREE event; what do you think it takes to get people to purchase your product or service?!
I mention this because many of you feel like you can just post just a few times, and it should result in sales.
Also, i've had a few people ask me to do events for them.
I'm like, bruhhh, you can't hire this out. This only works for something you believe in and have somewhat of an obsession with.
A fee can't cover the above. It has to be a labour of love.
Maybe people with more experience, know-how, influence, network, capital, team can do it in 1/10th of the time, energy and effort.
But when you're effectively at the grassroots, start-up stage, you can only work with what you've got. Usually meaning, you need the help of amazing people volunteering to help out.
On top of all this, you're dealing with the internal Minotaurs:
What if hardly anyone turns up?
What if it messes up badly and fails?
Why am I even doing this, should I give up?
What if this goes wrong or that goes wrong?
What if i've missed or forgotten something crucial?
And so on
My way of dealing with this is a simple mantra:
✅ Set the intention.
✅ Do the work.
✅ Leave the result to God.
With 161 tickets now gone, only 39 remain.
Don't leave this last-minute, get yours now:
Eventbrite
The Official Launch: Batley Entrepreneurship Club (BEC) Network
Join us for the official launch of the BEC Network: a grassroots community initiative Building Batley Better.
