A new report from Matthew Boyer found that MSCI's proposal to exclude "non-operating companies" from its indexes was developed inside an internal project literally named "DATCOs" (Digital Asset Treasury Companies), revealed by metadata buried in the public PDF.
In 2025, MSCI tried to remove bitcoin treasury companies directly. After backlash it shelved the rule but froze their index footprint and blocked new entrants.
Months later it returned with broader language that drops any mention of bitcoin but reaches the same companies.
The test relies on "operating assets," a term not defined under GAAP or IFRS. MSCI draws the line. Applied broadly, companies building satellites, lithium mines, or chip fabs could fail the screen simply for being in a capital-intensive construction phase.
MSCI has $21 trillion benchmarked to its indexes and has characterized its role to regulators as rules-based market measurement.
Deciding which lawful companies count as real businesses goes well beyond measurement. It's discretionary capital allocation with no accountability to the millions of Americans whose retirement savings follow these lists.


Wall Street’s Invisible Committee | Bitcoin Policy Institute
Conner Brown examines how private index committees shape capital flows and why broad-market benchmarks need transparent, accountable inclusion rules.






