DeepSeek is raising prices on its flagship V4 models by up to 4x, effective August 16.
V4-Flash output goes from $0.28 to $1.32/M tokens at peak hours. V4-Pro output jumps from $0.87 to $3.96.
Bloomberg reports the price hike comes "ahead of a potential initial public offering."
The company faces what SCMP called "challenges to maintain its aggressively low prices amid fierce competition," with AI developer Michael Guo arguing that "new American models including Meta's Muse Spark and OpenAI's GPT-5.6 Luna were competitive with DeepSeek models in both capabilities and price."













