100% cotton indigo dyed 7 oz denim 🤘 cut and sewn in the U.S.A.

The Kruse Brothers in a desert chore coat and vintage chambray western shirt 🌵

We make a lot of cool shirts. This is the one I wear the most - our indigo denim western. The one on the left is brand new. The one on the right is my personal I’ve worn 50+ times. The way it fades and the softness that comes out of this one is incredible.

UPDATE on our 50% off deal. Thank you to everyone that’s ordered - it has helped us a lot. We’re going to run it for 24 more hours. You can grab any two of these shirts and get 50% off: - Heavyweight Corduroy - Railroad Stripe Flannel www.westmajor.com/collections/fall-winter-sale CODE: NOSTR26 Long live the American western shirt 🌵 🇺🇸

NOSTR - we’re doing 50% off any of these shirts: Heavy-Weight Corduroy in Navy Heavy-Weight Corduroy in Brown Railroad Stripe Flannel in Clay To everyone that has ordered - thank you 🤘 Use the code ‘NOSTR26’ at checkout. The code can be used 27 more times, and used any of these 3 shirts. Order 2 or more and you’ll get free shipping too. westmajor.com/collections/fall-winter-sale

We don’t use any poly fabrics - all cotton or natural materials. I didn’t always think this way though. In the early days, I actually wanted to make a cotton / poly blend. But then my teacher showed me the way, and once she pointed out that it felt like plastic (something that I just didn’t think about or feel at the time), I couldn’t go back 💀

Daily rant - about making western shirts in America and how a small brand like ours gets impacted by tariffs. WE FIGHT ON 🫡

Question for anyone that’s checked out my website (www.westmajor.com) - Have you ever looked at a shirt, looked at buying a shirt, and hit a snag? Be it the size chart is unclear, you feel unsure how it fits based off the photos, something feels slow, etc? I want to make some design updates to the site, and I know buying clothes online is hard. I’m so in the weeds - I know there’s probably obvious stuff I might be missing. If anything stands out - if you ever almost purchased but didn’t - please let me know why! I want to make the experience as seamless and easy as possible. So we can keep growing, and keep making western shirts in America

Love or hate em, Palantir has gone viral recently in the apparel space for making cool gear / merch. They do “drops” almost like an apparel brand. Some of their hoodies are being resold on eBay for $200-$300. I think there’s a cool movement / opportunity for brands to make really awesome merch and products. For their own store, for employees, or for vendors as gifts. Imagine going to conference, and instead of getting a pen with some companies name on it, you get a premium 100% cotton American made western shirt, with your logo chainstitched above the pocket 😆 We recently got an opportunity to pitch UT on making them something custom American-made western shirts (we’re still waiting to hear back), but I wanted to share a few photos from the deck I made with some concepts. If anyone here is interested in some custom American made western shirts for their organization- let me know! We can make you something badass that no one else has, and no one will throw away.