NOSTR. We’ve got 39 shirts that got sent back to us from a store that unfortunately closed (we had 54, but people here have already purchased 15!). I just want to get these back out there, so we’re selling them at our wholesale price - until we’ve sold them all. You’ll get 50% any of these 3 shirts. Heavy-Weight Corduroy - Navy Heavy-Weight Corduroy - Brown Railroad Stripe Flannel All 100% cotton, and made in America. Use the code ‘NOSTR26’ at checkout. www.westmajor.com

It’s almost time for a new ironing board

Thinking about adding some removable collar stays to our shirts. I was looking at all of my old and favorite vintage western shirts the other day, and was noticing how they all have collar stays (sewn into the collar). This was an idea I had when I first started years ago, and just kind of forgot about it. Until this week. Could be a cool detail, that pays homage to the originals, would add nice shape to the collar, and I don’t see other western shirts companies doing today. What do you think?

Cozy day for a cozy shirt

Our Desert Chore Coat - it’s taken me years, but finally found the right people and figured out how to make these at scale in Arizona, and the quality great, and only getting better.

Check check

Rough sketch of some design updates I want to make this year. Still need to flush these out (I am not a good illustrator) but, this is step one. Previous years - so much time, energy, and resources went in to just getting the shirt actually made. This is the first year I feel we have that (mostly) down. Fingers crossed. But can now start to dial in more details. Which is exciting. They won’t happen all at once, but will roll out throughout the year. My goal is to have every part of the shirt, from the labels to the buttons, to additional details we want to add - have some meaning / story behind it.

Ending the year on a high note. If anyone’s been watching the new Landman Season 2 - the shirt Cooper (Jacob Lofland) is wearing throughout episode 4 is a custom West Major shirt we made for the show. Taylor Sheridan came across our brand through a store that carries us in Fort Worth (he loved it). That led to his team reaching out, and asked us to make them some shirts for the show. First time seeing one of our pieces on the big screen. Pretty awesome. Thank you to everyone that’s supported us this year - we sold a record number of shirts, grew and learned a lot. We’re doing something almost none of these other western brands are doing - which is sewing our shirts in America. It’s not easy, and we appreciate everyone that’s been riding with us. We’re running it back in 2026, and have some exciting things in the works. HAPPY NEW YEAR 🤘🌵

The western wear industry is a complex space filled with dichotomies. It seems like to many, not all, but many consumers in it - something being “cheap”, is considered to be more “true cowboy”. I get comments and replies often that simply because our shirts are expensive (relative to many shirts in the space), it’s not for a real cowboys, it’s fake, people tell me no one will ever wear it, etc. It’s a weird dichotomy. I could make our shirt in China - 100% in China - sell it for $60 with a better margin, make more money, and it would be more widely accepted as authentic. For real cowboys. My company would probably be 10x the size it is today. And I’d have a significantly better chance of getting into the big western retailers like Boot Barn. It sucks 😆 But we fight on

The houndstooth pattern dates back to 18th century Scotland. Apparently was originally made / worn by Shepards. People thought the little broken check looked like a dogs tooth - so it eventually got the name houndstooth. It was basically OG scottish workwear. Then in the early 20th century, high end tailors and fashion brands started using it. And now we often associate it with super nice coats, pants, etc. Often woven with wool. We made it into a western shirt. Ours is 100% cotton. And it feels awesome.

Thinking about doing a special deal Friday for the Nostr community only 👀

If anyone needs a fresh one before a holiday trip - just let us know and we’ll make it happen.

New Chore Coat we’re going to run next. It’s a herringbone denim. Light weight. Soft. Seems somewhat basic, until you look close.

All we’ve got left in our navy corduroy

This dude would have looked less creepy and more relatable in a brown corduroy western shirt. But I’m biased 😬

🤌🤌🤌🤌🤌

NEW CORDUROY WESTERN SHIRTS. They’re heavy. Cotton. And we sew them in America. Great shacket or stand alone shirt. Once we go through these we won’t restock until next year 🫡

Happy customer just vibing in Bristol having a pint

If only you could feel this flannel through the phone 🤌🤌

Behold. A flannel of the gods.