So hard. Yet so simple.

Working on new Desert Chore Coats. It’s a classic chore coat - but unlined, slightly lighter weight materials (better for warmer places like the desert, hence the name). I need to post another video because this mirror makes it impossible to see the piece 🤣 oops

Pretty cool right

Every year, we sell more of this shirt than any other. Does anyone have ideas / thoughts as to why? I’ve got my own suspensions… but it’s cool to hear feedback from others. People see stuff we don’t. And describe things in ways we didn’t think of. (Will do another post soon on our worst selling shirt).

What do you love about your favorite shirt?

Any Bones of J.R. Jones fans?

Someone do it

Every neighborhood in America (including gated communities) should have a little bodega, within walking distance, with a little outside seating in front of it. I think that would raise everyone’s general happiness at least like1%.

In a sea of western shirts made overseas for half the price - every now and then… a dude will wear one of ours. Shattering the rules. And all the people that told us it wasn’t possible, and would never work.

I love this denim shirt. Just wanted to share that and show a picture. It makes me happy.