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We technically don’t design shirts for women. But every now and then, we’ll get an order. And it does work.

I realized today I forgot about plaid.

This is a guy is in his mid 60’s, out of New York. Recently bought one of our shirts, posted this photo. Go this dude.

Just heard David Sachs say on the All In Pod, in regards to the new tariff deal, something along the lines of, “the Europeans will pay the new15% tariff”. And I continually hear pundits and talking heads of this admin say this. What I can’t figure out is if they’re lying - or just dumb (and this isn’t a knock against any political party. I pretty much hate them all equally). If you mfg a product from scratch in America today, most of the time, you’re going to have to get SOME raw material from abroad. Because so much of our mfg has left. Especially within apparel. There are exceptions of course. But generally speaking, most mfg’s in America are getting some part or material from overseas. Because they can’t get it here. And we - the businesses making the products here - pay the 15% tariff on that raw material - not Japan, not France. American companies do. Now - you could make the case that, this tariff is there to incentivize entrepreneurs in America, to develop and start making some of these raw materials here. And that’s a fair point. And I hope that happens. But they’re not saying that. They’re saying these other countries are paying it. And they’re not. We are. For example, our denim shirt. We buy that denim from a mill in Italy. And then we wash it, cut it, sew it from scratch into a western shirt in America. I can’t get that denim here anymore. And I don’t have $30M to build a denim mill right now. So if I want to make a sick denim western shirt, in America, I HAVE to buy the fabric from overseas. And when we bring that denim in through customs - that 15% tax - we get the bill. Not Italy. Not the mill. West Major. It’s fine - we’ll deal with it. But it drives me crazy they keep gaslighting the public into thinking these other countries pay these tariffs when that isn’t the case. And I’m not saying the policy is good or bad - I’m just saying the way they’re talking about it isn’t accurate.

This is our Easy Western shirt - in Brown Pinstripe. I love it.

If we ever open a cheap lingerie store in a bad part of town, we’ll call it “thread bare” by West Major.

new shirt sneak peak - easy western in brown pinstripe 🌵

We got this reply on a TikTok video, here's my thoughts. Yes, you can buy two Poncho shirts for the price of one of ours (and there's nothing wrong with that, or the shirts from that brand. We're not knocking any brands that make a great product around the world). Our shirts are more expensive, but we're okay with it right now, and here's why. Unlike the vast majority of the western wear industry today, we make our shirts here in America. Why?Because this is where the style comes from. It was born out of our culture, it's a part of our heritage. And to me - I think it's kind of a bummer that it's been abandoned. By the majority of the industry. But the reality is they CAN still be made here. Yes, it's more expensive, it's difficult, it's messy. We'd have better margins, and would be a much sexier business if we didn't (we'd have more money for creative, could make more shirts, etc). But IF you're a fan of western wear, do you really want to wake up in a world where this country can no longer make an awesome western shirt? And I know it sounds silly. But.... to me, that's kind of a bummer. And we might fail. It's super hard. I get why brands don't want to do it. But if we don't try - that will be the reality one day. And if we succeed - maybe one day we can actually bring down the cost (we're still a super small brand, making small quantities of shirts. Brands like Origin that have massive scale, vertical integration, have pulled this off). It's unrealistic for the vast majority of the population to have 100% American-made stuff in their closet. But every now and then, could you buy ONE American-made piece (shirt, jeans, boots, tee, etc.) versus two made overseas? And if everybody did that, we could keep something alive that I think we all want - and will appreciate we still have one day many years from now.

I love these wrangler cowboy cut jeans. Classic fit. Higher waist. Goes over a boot. It took some getting used to, I had become used to a more modern.. slimmer fit, lower waisted jean. But once I did, I can never go back. It bothers me though these are made overseas. Denim is very doable here in America. And easier and cheaper than a western shirt. And it’s surprisingly hard to find American made denim, that fits over cowboy boots. So I’m going to make own version - with a twist. And will make them in America. And we will accept bitcoin. Step 1: need to measure and spec these. Figure out where / how I want the fit to be different. Then go from there. More to come! 🌵

The weirder the world gets, the more I just want to make shirts that make you feel like you’re a cowboy in a small town living a simple life in the 1960’s. Cowboy escapism?

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