Keep shipping

Does anyone know anyone that works for the FBI? Pretty sure, like 99% sure, I’ve found someone stealing our packages, that works for the post office (I have their name and address) and is reselling them on an online marketplace. They’re also selling thousands of other products from other brands. Everything listed as new with tags 🙃

This is the best feeling in the world. And makes the pain of building this business worth it. This guy was so pumped with his shirt he ordered, he emailed me a photo. On the surface… this may seem goofy. But the look on this guys face is pure joy. And just knowing that for some brief moment in time, in this man’s journey, our product helped this guy feel good, a little more stylish, a little more confident as he goes out into the world. That’s what it’s all about. I hope this guy absolutely crushes his weekend 😂

Behold.

Here’s our new Oxford western shirt. Feels like one part brooks brothers - one part rodeo. Cut and sewn in the U.S.A.

Just finished a new batch of Oxford western shirts. First time making a western shirt out of an Oxford fabric. They’re pretty slick. I’ve been behind, on too many things, but going to get our site set up so we can take bitcoin before the end of the summer.

Got this sweet photo book full of vintage wrangler from the 50’s and 60’s. Wild to look at the silhouette / shape of the shirts back then. Dudes were definitely leaner, and you didn’t wear a shirt like this and not tuck it.

I’m in my mustache era and it feels right. Who’s with me.

I think it’s so weird - and so interesting - how when you put on a garment (whatever it is), that fits you how you want it to fit, that looks and feels how you want it to look and feel, it genuinely makes you feel good, comfortable, confident. And it’s different for everyone. The clothes we wear sort of act like a mirror, connecting you to the version of yourself you want to be. And you want to communicate to the world. Maybe for just that day. Or that moment. Whatever it is - the gym, getting on a plane, going to work or a date, or watching a football game with your buds. We all have certain garments we kind of like to wear, more than others, in all these different situations. And as we grow and change, so do the things we want to wear. Sometimes I look back at outfits I wore in Highschool, and think wtf 😂. But in that moment of time, I loved it. It’s not something we consciously think about, most of the time. But it’s like this little software program, running in the back of our minds.

Boot barn is wild

If you’ve never worn a white tank under a western shirt, you haven’t lived. Trust me. It’s a magical combo. And yes you’ll feel like a mix of Tony Soprano with John Wayne.

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Timesheet from my first part-time employee. Probably need a better way to do this, but it’s a start 😅

Never surrender ☠️

Might make an epic couple shirts here. Bout to find out.

Our new Easy Western Short Sleeve is live. We’ve made a long sleeve out of this fabric before a few times. Had an extra roll of fabric, so did a little limited run this summer as a short sleeve. It’s super soft, lightweight, feels like one of those vintage western shirts you’d find at a thrift shop, but there’s no polyester (getting enough plastic these days through my glass bottles 😅)

🌵