39 wallets sold. 11 remain ☠️

This is a new shirt we’re making this year. It was supposed to be ready by July, but I screwed up and ordered the fabric too late, and now it won’t be finished until September. I haven’t told any of the retail stores yet.

This week - I’m sourcing fabric for our spring / summer 2026 shirts. I’ve got about 3-4 weeks to figure it out, source the materials, get my samples made, shoot photos, make a linesheet - so it’s ready to show stores in early July. I had a whole post typed out, but then figured, why not just hit record and explain the process. Going to take photos / video as we work through it, and then, going to reach out to the community here, to get your guys feedback on what shirts you like most for next summer.

For the small handful of people that might see this post - I spent about 95% of my life, trying to make western shirts in America. Been doing it for 6-7 years. Learning as I go. Is there any particular type of content, posts, updates - you’d be curious to see, or want to see? I’m too deep in the weeds. Lately feeling burnt out. Just figured I’d throw this question out there, and see what (if anything comes back). Open floor!

I’ve been waiting for an opportunity to use this clip.

Update: if you’ve been following, here’s the new wallet we’re launching tomorrow. It’s a new product for us, and our first-ever collab with another brand - Lost Dutchman. They’re a small leather goods company here in Arizona. They took their best selling wallet, the Big Finn, gave it a western shirt flap (inspired by our western shirt), and created: The Major Finn. These are handmade in Arizona. We’ve got 50 in stock. They’re awesome. Will be live on our website at 9am tomorrow.

We’re doing our first collab this week. Launching a wallet, with a company called Lost Dutchman (they hand make leather goods here in Arizona), at 12pm Friday. It looks something like this. But much better.

Behold

My grandpa wearing the first western shirt I made in 2018. The fit was horrible for most men, but he loved it.

Good week. Worked hard. Made progress. Ended with some rain and this dude hitting a smoke outside our shop.

The Bones of J.R. Jones. One of my favorite artists. In one of my shirts. These moments are rare, but always awesome.

If anyone can figure out how to make pearl snaps in America, we will buy them

We got Black Denim