While working on an ad concept for an upcoming software update, I came up with a branding/identity concept for shakespeare.diy:
Currently, they use a the 🎭 emoji as part of their brand identity.
The idea is to keep the 🎭 emoji as part of the personality; it’s quick, fun, and instantly recognizable in casual, digital spaces.
But alongside that, use a custom mask graphic (shown here) for when a stronger visual identity is needed: posters, banners, merch, and anywhere the emoji alone doesn’t carry enough weight.
Bottom Line: The emoji for quick text based hits. The new custom mask graphic for brand presence.
@Soapbox #soapbox #shakespeare #shakespearediy
@Alex Gleason @Derek Ross
