James's avatar
James
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Creative Director
James's avatar
James 4 months ago
My gut's telling me that creative mistakes and unpolished drafts will increasingly be seen as more desirable in commercial design. In the same way ad-lib stand-up comedy is somehow funnier than pre-scripted jokes: You have an appreciation for witnessing the flourish of creativity in real time. And the flaws will be a relatable error in a world of AI perfection. This goes beyond BTS snippets as a retail campaign addendum on Instagram. It's more about allowing the raw version of the creative output, with all its human defects, to take centre stage. The unpasteurized output of the first draft. Beautiful mistakes. Human-induced entropy. "Anthroflair".