The information you now ingest can be targeted and malicious - yet hidden and subliminal. You have let your guard down and you are now suckling the teet of deception and malicious. A botnet 2.0 targeting individuals instead of network congestion. You’ve been infiltrated. Your web of trust network has been corrupted. You are both a victim and pawn. I’ve not only just described online advertising today, Reddit and Twitter, but the hyper-targeted content that’s coming. We currently have no clear defence - technical, social, biological or legal. Governments seem to think laws against ‘misinformation’ prevent this. They do not. They will fail - if not only for the fact definitions of misinformation vary by content and individual, and government moderation or censorship is doomed to be rejected. How do I know this is possible - because with patients (and a lack of morals), I could build this. If I can, someone else can.