I think I finally got to the root of what I was trying to understand: “Perceptual salience” “Perceptual salience refers to how certain stimuli stand out more prominently to our senses, making them more noticeable and seemingly more important. In the context of flavor, taste is more perceptually salient because it is immediately noticeable when food touches our tongue. The direct, tangible sensation of taste—sweet, salty, sour, bitter, or umami—is what most people first perceive when they eat, making it the most salient or “obvious” component of flavor. This perceptual salience of taste can overshadow the more subtle, complex role of smell, leading people to instinctively think of taste as the main driver of flavor, even though olfaction plays a more significant role in creating the full experience of flavor.” Now i’m curious what other things could fall in this category. Understanding human bias is like debugging the brain, maybe that's why I get a kick out of it...