The more lucrative coin is the one that people want to receive in exchange for something else, and these transactions are validated by "economic nodes".
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Right. If I was holding both in self-custody and I was confident about which would *win*, I would trade the bad coin for USD (or tether) and then turn around a buy the good one. During the fork, I doubt people will be *buying anything* on chain, if that's what you were referring to.
Similar logic: miners who want more good coin will follow the market winner and point their hash accordingly.