The problem is bootstrapping scale. Without getting huge sellers like P&G and Nike onto a new platform, people will always need to buy some stuff from Amazon and then the new platform gets stuck in the “Etsy layer”. I wonder if there’s a way to provide a search of independent sellers “booths” that can be accessed in a decentralized way but also return Amazon results in the same search so customers can seamlessly choose between the different options. All from one interface? Would Amazon allow that? Could they prevent it?