It doesn't. Everyday people will not run a relay. Just like many people don't run a node. The market for NOSTR is very niche and based on idealism, not practicality. If NOSTR is going to stay a sub-sub-sub-sub-culture within a sub-sub-culture, then it needs more users: - Running relays - Improving UX/UI for NOSTR as a whole - Avoid VC funding - And not relying on AWS for storage and backup