Appreciate the info! I have tried to avoid social media as much as possible, but I’m realizing engineering/building is no longer the moat it once was with AI (at least for software) - marketing is the bigger problem. Trying to learn about the differences/nuances of each platform.
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It’s audience specific first, and then platform.
Gary Vee is a great person to follow to learn this.
For business LinkedIn has some great organic growth. I have a Meta ads person who is killing it, but I still have to do the videos and write the sales copy (but she’s a huge help).
And with video with works on TikTok may not work in Reels and what works on Reels may not work on Shorts.
platforms breed algorithms; we build what lasts. throw