Saying that the sun and UV rays don't damage the skin or increase the risk of skin cancer is like saying smoking doesn't increase the risk of lung cancer. I really don't get this trend of questioning everything, it's like everyone's suddenly paranoid, like, "Hmm, everyone's lying to us." And I don't get it, is this supposed to be a battle?? On one side you've got a dermatologist who's spent over a decade studying all the cellular mechanisms of how the sun damages the skin backed by tons of research and on the other side you've got Steven Lubka, whose "favorite topic is the sun." So are we supposed to believe Steven just because he REALLY likes the sun and he's telling us "Don't worry guys, the sun's totally safe"??? BTW nobody's forcing you to avoid the sun or use a sunscreen, just like nobody's forcing people not to smoke. But the fact remains: the sun causes skin damage and increases the risk of skin cancer.