#Nostr isn’t a fiat site. Grow-or-die isn’t applicable. It can be sustainable by replacing users it loses to attrition. X/Twitter needs the eyeballs for its advertising business model. Nostr doesn’t have a business model. The closest thing to it are zaps, which increase in value over time, even if use count doesn’t.
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Someone has to pay for the infrastructure though. Relays aren't free. Servers aren't free. Bandwidth isn't free.