Credit : Motorland (Facebook) Sakichi Toyoda, the founder of Toyota, often used what he called the “Five Whys” rule. Whenever he faced confusion or a difficult decision, he would ask himself “why?”—five times in a row. By the fifth answer, the real truth always came out. Let’s say you suddenly decide you need a luxury coat. First “Why?” — Why do I want this coat? Answer: Because I want to impress people. Second “Why?” — Why do I want to impress people? Answer: Because I want them to notice me. Third “Why?” — Why do I need people to notice me? Answer: Because I feel insecure. Fourth “Why?” — Why do I feel insecure? Answer: Because I haven’t achieved what I want yet — I feel stuck. Fifth “Why?” — Why haven’t I achieved what I want? Answer: Because I’m doing something I don’t actually love. So tell me — what does that coat really have to do with it? Sakichi Toyoda said that the answer to the fifth why usually reveals the root cause — something deeper and often hidden from the surface. That fifth “because” shines a light on what’s buried inside. It exposes the real you — the one behind all the excuses and distractions. It’s a powerful tool to discover what you truly want, what scares you to admit, and what, in the end, doesn’t really matter at all.