Perhaps that is not relevant to most people, but sending money abroad, buying online privately, or sending/receiving from your contacts could be. Depends on who you are talking to but Bitcoin can help remove friction from all the above situations.
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Bitcoin? Of course...
Telling people to install a new app, that's a chat app, where people only chat about nostr and cashu ("what's cashu? Is it Bitcoin?") to tell them that they can send and receive money pressing icons, where the people that you want to send the money to need to also need to install a chat app and "create an identity" -vs- "Just install Phoenix/Zeus and use the Send/Receive buttons".
What you tell people depends on the context and what their needs are, why are you assuming that's my advice?
For people that make their living by producing content online the Bitcoin integration in nostr and the properties of nostr are relevant, for others it's not.
The point is that you show them how it can help them instead of talking about it, and I think we agree on that.