I think we can work around the fear and distraction by providing incentives better aligned with the protocol…like think about the difference between a company offering a discount on the price of “x” in fiat terms if paid with bitcoin vs. giving someone a share of the future price appreciation of bitcoin paid, which was equivalent to the best fiat price they could give?
That’s a business I want to support and one that is more likely to be around in 100-500 years!!!