Back in time the larger % of people into Bitcoin knew what they were doing, and knew how to handle Bitcoin. As time goes by the number of persons that want exposer to Bitcoin has grown, but the % of persons that know how to use it is diminishing. So many new comers are not interested in how it works, or how to safely keep it. All they want is for some corporation to hold it for them, and tell them that they will be insured that they have no need to know anything about it. That the corporation will take care of all that for them. As the utility of Bitcoin grows, especially in places where financial inclusion is not a given, then many more of these newcomers will eventually learn how to do Bitcoin the right way.