Renewable is not free however. It does not have a fuel cost but the initial CAPEX is fairly high and is amortized over a 10-20 year period.
If they buy from the grid, it will have a marginal cost. If they self produce, they have the CAPEX amortization
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Sure. But the marginal cost of renewables is often genuinely zero, because they're producing power for which there is no market demand at that moment.
I already mentioned capital costs.