Bluesky apparently has 3m users now. (Not sure what their daily active user numbers are tho). I mean it's all optional, no one needs to use any of the logos, you could just use the client logo ¯⁠\⁠_⁠(⁠ツ⁠)⁠_⁠/⁠¯. But I do see the logic in having this as a button icon. Especially with the reality of what people actually interact with as nostr are the the microblogging clients (atm at least).

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Jack effect. Not a logo effect. Borne out of Twitter. Bound to get lots of exposure especially after the Elon buy out (as did Mastadon). A nostr logo will no doubt evolve just like the Bitcoin logo did (although that’s not “official” either), but I can only imagine it being used in a “powered by Nostr” king of way…
Yeah I'm not saying bluesky is growing because of their logo:). (Although they have just branded with the butterfly, which will undoubtedly be in the link button thingums). You could argue that nostr would also have the 'jack effect' but that doesn't seem to be the case or not nearly as much(?). I think something more is going on with bluesky. I think it's more significantly been adopted (and gatekept - if that's even a word lol) by the lgbtq community Elon exodusers, who actually also seem to dislike jack. Much in the same way nostr is predominantly a very particular community - bitcoin twitter offshoot, but this is far more of a niche. Anyway, yeah. I can see 'powered by Nostr' being a thing too¯⁠\⁠_⁠(⁠ツ⁠)⁠_⁠/⁠¯