Agreed. Perhaps, to borrow physics nomenclature, the type of like/reaction/emoji used offers the "direction" of the response and the zap offers the "magnitude" of the response? I've thought for a little while now that there must be an option to integrate a set of emojis into my @Jumble experience but I don't know how so I've just been doing without. I have the ability to like/react to posts using various emojis but I don't know how to incorporate them into the text of my posts that I compose.

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If you type : in the composer, you should see your emojis You’re right though, the experience around this isn’t very polished yet, and it’s something I definitely need to improve.