As an individual competitive thing that could get in the way of teamwork. As a company together though we used to do this. Refine your top measures down until there is only 4-5 as "the measures that matter". Then set all targets and chart all progress against this, score all issues against it to win a spot in sprint, and pay all incentives (or buy nice dinners for everyone) when achieved. We once shared our office with a co who did the same thing with project milestones, so for them it was "the milestones that matter". "Ship this by eoy and we're all going to Bali."