HTML relies on either additional files or hosted for things like images, also not sure if models exist for constraining printable proportions.
Not saying PDFs are good but not sure html is the solution either.
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Who is printing this stuff?
PDF I'd fine for stuff that needs to look exactly so when printed, but for anything else? Ew.
Nobody really prints anything out, anymore, unless it's sheet music or books, and those display well with markup and EPUB. (As we have shown.) EPUB has embedded images, and it's easy to convert back and forth from EPUB to markup.
The prose doesn't also need to be an image. If people zoom in, they want to see the text in a larger font, not the page magnified. Or they want to expand an image or graphic. That is best handled in-client.
Images can be base64encoded any binary can be encoded to text these are just excuses.
I've done it before, the HTML page contained everything from scripts to files that could be downloaded.
Extra points that it can be sent as email and be rendered properly since everything is inside the HTML code.