"Convenience" is what eventually broke the legacy world. A small barrier to entry isn't necessarily a bad thing. But of course, it’s not the end goal either. I’d say the listener experience is the most important thing to make smooth and enjoyable. The edgy branding becomes the reward, making listeners feel special for seeking music outside the mainstream and becoming part of something sincere and meaningful. And that’s ultimately what attracts the mainstream too. You can see the same pattern in major cities. Creatives, artists, musicians, etc., tend to gather in certain areas, usually because that’s where they can still afford to live and hang out. Over time, they bring authenticity and make those places special. Then everyone else wants to be there too. It becomes the hip place to be, prices go up, the creatives get pushed out, and the cycle repeats. But this time, we’d never have to leave. Unless something goes terribly wrong 🎸