But what about the cloud costs for the CDN, storage, etc.? The idea is each user covers their own costs? And relay costs too, but to a much smaller degree. Or is the idea to bootstrap growth by offering subsidies options to start?

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Like if a 6s clip goes viral and gets 100k views that's say 2 or 3 TB served, and in a sort period of time. (Proving transcoding of proven video is another issue I'm curious how you'd tackle). My guess is this media.divine.video is going to be pretty heavily subsidised for a while, and that's cool, but it would be good to see transparent costs and projections for the infra behind that.