I send my family/friends to Strike because the app is easy to use, DCA has no fees, and auto-withdrawal to cold storage also has no fees (when they’re ready to learn about cold storage). Haven’t tried River so can’t compare them, but heard good things about River. For less technical people, who are scared of real Bitcoin, I explain how they can buy FBTC in their Fidelity account if they want exposure to Bitcoin without needing to learn anything new.
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I use strike and reccomend river.
Strike has new features that are making it much more competitive for a recommendation