Scaling must come at the right time and place. We have a significant influx of artists who are willing to put in the work and figure it out. The rate of new uploads have continued to increase over the last 3 years. But I believe the next missing stage is fans because fans are the ones "paying the bills". Without regard to fragility, money still drives things here. If we only focus on bringing in artists any way we can, no one will stick around if it turns out it wasnt worth their effort. And theres often no second chance. It does more harm than good. That only way its worth it is if we scale fans and artists in lockstep. Right now we need more fans, I am on the front lines of this one for many years now. As you know we represent multiple artists here so Ive seen the progression and changes over the years.

Replies (7)

Sometimes one has to do more work in order to achieve their goals. In a perfect world everything would be easy, sadly I don't live in such a world. ☹️
Making things a little bit harder (and lets be honest it isn't rocket science) is a feature not a bug. A tiny moat is enough to keep out significant amount of slop.
Yes more listeners coming along with more artists is key to sustainability for sure. I think some artists that come into this space have to play the role of both artist and fan until the space really takes off. But I am so greatful for all the new listeners we have gained and also the new music we have been exposed to and joined on these platforms and protocols!
Its a beautiful thing. Heres how I see it... If we can get X artists over... and each of them brings a couple of their hardcore biggest fans with them... those fans will find other amazing new DeMu music and become fans there too. These are the type of people who'll actually monetarily support an artist they love. All it takes is a few fans per artist to cross-pollinate a whole new hardcore fan base for everyone. When other artists see whats happening, the next wave of artists and their fans will come. Thats how we scale, stairstep in waves.