#zaps are one of the biggest innovation #nostr brought to internet, that's out of question. They are already revolutioning behaviours, X monetization came because of that, I am sure, and also sure Rumble will implement something similar to #zap, and that YouTube will follow to not lose content creators.. domino effect.
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Advertising model on #nostr is evolving in #zapvertising and accompanying a value for value economy based on zapping notes and content.
Another thing that's evolving here is a pletora of different way to also react to contents and notes that isn't just a "like" but a message in various form as emojis/gifs/images/urls