The reason we have so many dumb influencers is because of social media and how it's used, the discovery process and the influence of algorithms. Click baiting, thumbnails, hype frame-words, emotional triggers to respond, sensationalism, reply engagement and the desire by a certain kind of person to want to become famous on the internet. This leads to mediocre content, false hyped up information, unscientific interpretation, bad conclusions and scientism.