I agree... The weakness is trying to promote nostr... People don't care about protocols. Most users don't even know what http, https or smtp are. I mean, most email users don't know what smtp is. To grow nostr i think the key is to promote the "applications" litteraly and of course the apps. People love functional and simple apps, not to to think about what a protocol is. I mean nostr is back there for coders (which also needs to be promoted as nostr and to grow by developing beautiful and easy to use apps like wisp, great work there), but wisp (for example) is for users who want to simply post their contents.
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It's true that most people don't understand what protocols are, or (sometimes) the ones they're using. However, pitching apps won't necessarily bring new people in.
The way to market something is to display the benefits of the product/service, and to differentiate it from the competition (uniqueness).