This was a great project! Kerry and I had a lot of fun exploring who she is as a professional and what she actually does for those who need her. For life coaching in particular, because it is still a young profession, a great deal of work goes into expressing the true value offered. An empirical observation of coaching will make no sense—it will look like just asking questions and making observations. The true value comes from the internal work one cannot see, and that work becomes evidenced by the changes the client makes over time and the improvement to quality of life. Expressing this does prove a challenge, especially because the reason someone hires a coach is so individual. A mother hires a life coach for a vastly different cause than a corporate executive, but the skills of the coach are quite similar. Discovering that cause, the generally true manner in which life improves through coaching, is the key to a good brand, the marketing language, for the coach who wants to win clients. #branding #brandcoaching #website #wordpress #webdesign #brand #icfcoach #lifecoach #lifecoaching #lifecoachforwomen