Will, lots of other apps will get into iOS App Store with zapping included. They will be reviewed by other reviewers who will be quite happy about zaps. The process is discretionary and will drive you insane if you’re expecting fair treatment. It’s just an occupational hazard of App development. It sucks. Don’t let Apple’s powerful consumer brand raise your B2B expectations of Apple. The App screening process is run by regular people, not judges, sometimes they have a bad day, sometimes they bear a grudge. But mostly it’s just regular people trying to keep their job and get paid. I would want to avoid a reviewer making detailed negative judgements of my App in writing, because this can be very restrictive of what they allow for you in the future. Consistency bias is real, future reviewers will read all the notes before they talk to you. Best not to think of it as “Apple” and instead to think of it as John, App Reviewer #411. Especially in correspondence with them. The company cannot make contradictory statements, but people at the company can say contradictory things. I would avoid saying “look what Apple did!” in public too. That makes it much harder for other reviewers to give you a good decision. You want to pin the bad decision on the smallest entity possible ie the reviewer, and not on the whole company. This makes it much easier for them to correct in future.