It seems that only a few are genuinely interested in building based on an open-protocol, and the rest want to gain control and maybe dress on the openness if it fits the marketing strategy. It may require exceptional level of clarity and vision to use open-protocol to capture enough value to sustain the business effort of building it. The VC money is also not attracted to less than brilliant cases and it’s easier to pitch/build another Twitter/X etc. clone with the hockey stick growth projections.