Sure. http, smtp, pop3, and other acronyms don't attract people either. Netscape, Chrome, Gmail, etc, are products that did the heavy lifting of those protocols.

Ahh- this is exactly why they should have hired a social information architect like myself! Words matter for meaning making and yeah, #marketing and if it’s a conceptual word and fits mental model about #freedom even better! Like 2 M X better! #UX #information #architecture