It’s audience specific first, and then platform.
Gary Vee is a great person to follow to learn this.
For business LinkedIn has some great organic growth. I have a Meta ads person who is killing it, but I still have to do the videos and write the sales copy (but she’s a huge help).
And with video with works on TikTok may not work in Reels and what works on Reels may not work on Shorts.
