Thinking about this further, moving the functionality of LnUrl into Nostr could be a good move. No more requirement to run your own server (much as LNUrl is cool). I think #[6] spoke about this.
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Entry level should be super easy by default, lowest possible initial friction. Maybe with caps and limits to protect new people.
But with tools and interfaces to implement more advanced options / uncapped, open limits for those who want to. Orgs, tech savvy, etc.