As sad as it is, I guess the western world needs more fiat pain points and heavier inflation to draw a clearer distinction between Bitcoin and the rest of the market. As long as the mainstream narrative is still about Bitcoin as an investment vehicle, the underlying attributes and value won't be understood by 99% out there. But it'll happen and until then we should do our best to increase economic usage, so that infrastructure and best practice guidance is in place once more and more people get it.