Instagram’s algorithm isn’t just watching, it’s dissecting you. Here’s the breakdown of how it decides what you see, based on patents and patterns (Meta won’t admit all of this, but the evidence and ability is there):
What It Tracks:
- Every tap: Likes, comments, shares, saves—even how long you stare at a post or Reel. Skip something? It logs that too.
- Content DNA: Captions, hashtags, sounds, and even objects in photos/videos (AI scans visuals).
- Your habits: Who you follow, what you search, when you’re active, and whether you binge Reels or scroll Stories.
- It has the ability to analyse when and to what you zoom in, any selected text or click patterns, any searches you make, or whether you raise the phone's volume, any idle time, revisits of posts/ accounts, app hopping/ closing (and what type of content were you watching before closing the app), facial expressions, ad engagement, your interaction with your network, your geological data, when (in the day or month) do you watch the most with the app and the type of content you tend to watch at different times, and even background noises, or even lighting.
What It Builds
- Behavioral blueprint: Predicts your triggers (e.g., fitness content at 6 AM, memes at midnight).
- Echo chamber map: Feeds you more of what you engage with, burying opposing views. Or, if you are responsive to controversy, bury you in it.
What It Hides
- Anything that it discerns it might take tou off the app.
- Low-quality posts, but *only if* they’re not viral enough to bypass filters.
The Creepy Part
It cross-references data with your network (what friends like) and location. Even your internet speed might tweak what you see.
Bottom line: You’re not just a user—you’re a behavioral dataset. And the algorithm’s #1 goal? Keep you scrolling.
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