Vitor said it recently. Either sell the app straigh away or sell the protocol and onboard to the appstore
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I see what you mean. The devs need to agree on single app as the specimen. In the mean time I onboard android usrrs to Amethyst, ios to Damus and web to iris.
Though Nostr.how is good for explanation.
Also we have awesome nostr github for onboarding techy people.
You might want to give nostr.net a better look, pages, tabs and such.
At least make the navigation bar usable.