my podcast stats are pure meaning that they reflect directly how popular a guest or a particular topic is lots of shows in this space buy views to report higher numbers to their sponsors the more sophisticated ones pay marketing agencies to do the dirty work but i see a lot of value in honestly reporting how popular something or someone really is i also enjoy tracking organic growth over time – and this is my 7th year of doing just a little better than before i’m also grateful that my sponsors are fans of the show and they understand what i am doing here. because most marketing departments in the space indirectly support buying views/followers because they want to have impressive reports. just a kind reminder that this space is a lot smaller than most people think and the only truly popular & super profitable use case is gambling.