This is where I have failed countless times because my morals & principles got in the way. Wouldn't change it though, I'm sticking to what I believe in.

This is kinda where I'm at. Also a big difference between this and something like Casa, where their ETH product is actively taking away development time.

I had thought of Casa in comparison to Bitwise. Casa probably has to deal with Ethereum custody directly for their products, so I can see why it's turning into a huge burden for them. I remember that @Jameson Lopp has done a lot of work into Ethereum self custody and node running. Bitwise would get someone like Coinbase to do that part for them, so it makes sense for them to wrap an ETF around it like they did with Bitcoin. Is this on the right track, @Hong Kim?