Yeah, nobody wants to be seen zapping something someone else might not like. Conformity without end, enforced by social pressure.
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I've mentioned having hidden zaps (reactions and likes generally) would be a good feature. This could include invisible zapping too I suppose.๐ค
It's actually one of the most sensible features Instagram implemented (somewhat coerced into it, but still).
We actually have private zaps implemented on Amethyst. ๐คทโโ๏ธ Zaps have become mega-public, lately, with zap ratings.