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This was the whole reason I started pirating. This film clip made it seem bad ass. Like some cyber criminal. Fuck yes I would download a car if I could

via wikipedia "You Wouldn't Steal a Car" is the unofficial name of a series of public service announcement trailers created by Warner Bros. and marketed by the Motion Picture Association of America in 2004, as part of a greater anti-copyright infringement campaign known as "Piracy. It's a crime." Its de facto title is derived from the first sentence within the trailer. The trailers were a joint effort between the Motion Picture Association of America (now the MPA), seven major film studios, and the National Association of Theatre Owners (now Cinema United). It debuted in theaters on July 12, 2004, and on home media on 27 July. It appeared in theaters internationally from 2004 until 2008, and on many commercial DVDs as an often-unskippable segment preceding the main menu. The trailer was directed, shot, and edited by the Idea Place, a Warner Bros. in-house advertising agency, but the messaging was collectively agreed on by all participating film studios and the MPA. Shooting took place on the Paramount Pictures studio lot. It was reported that the music in the announcement was itself used without permission. However, one source disputes this, saying the reporting is the result of conflation regarding a different anti-piracy ad that used stolen music composed in 2006. The "ransom note" typeface used in the campaign was FF Confidential, designed by the Dutch typographer Just van Rossum. Reports arose in 2025 that the copy of the font used to design the commercial may not have been properly licensed. In April 2025, Sky News reported via extraction from old campaign PDFs that the actual font used was Xband-Rough, a widely-distributed pirated version of FF Confidential. Van Rossum was aware of the font Xband-Rough, but unaware that the advert has used the pirated font and described its use as "hilarious." The Federation responded by saying that everyone involved in the creation of the announcement was no longer at the organization. According to a different investigation by journalists, the pirated font was only in a domestic campaign by the British Federation Against Copyright Theft, who had no involvement in the making of the original PSA. According to the Canadian Internet Policy and Public Interest Clinic, the announcement was unsuccessful and was largely a source of ridicule. Likewise, a 2022 behavioral economics paper published in The Information Society found the PSAs may, in fact, have increased piracy rates. By 2009, over 100 parodies of the announcement had been created. In 2017, The Juice Media produced a controversial parody of the video for Australia Day. The video compared the celebration of Australia Day, which marks the arrival of the First Fleet and is often referred to as "Invasion Day" by Indigenous Australians, to celebrating the Nazis' Final Solution, dropping the atomic bomb on Hiroshima and the September 11 attacks. "You wouldn't screenshot an NFT" is a variant of the "You wouldn't steal a car" meme that satirizes non-fungible tokens, based on the idea that the ease of making digital copies of the work of art associated with an NFT undermines the value of purchasing the NFT.

yes it is a textbook example of poor behavior change communication (BCC) also called social and behavior change communication (SBCC): a strategic and evidence-based process of using communication to encourage individuals and communities to adopt healthier behaviors