“There’s nothing wrong with wanting to be rich. There’s nothing wrong with being rich. In fact, a world without rich people would be extremely boring. The point is, you have to understand what riches are. They are not money. Riches are land, clothes, food, houses, intelligence, energy, skills, iron, forests, gardens. Those are riches. But when you’re concentrating only on making a buck, it doesn’t occur to you that you’re not really getting rich. You’re just impoverishing your Self. You know, when you up up up up prices the value of the dollar goes down down down down. You’re in a rat race, on a treadmill. This is an example of confusing symbol with reality, ‘the fallacy of misplaced concreteness,’ as Whitehead calls it.”
— Alan Watts 
