"Don't hate the player, hate the game" is one of those flippant things people say to absolve people of responsibility for the most blatantly unethical actions. It's a shitcoiner morality slogan.
It is possible at once to understand that we are living in a golden age of grift, and that systems have evolved to incentivize people to check their principles at the door for a buck. Still, everyone has agency and can choose not to sel their soul for a few bucks, a few clicks, a few likes.
It's important to find it within yourself to hate both the player AND the game.